Designing a newsletter

How to design eye-catching newsletters

If you’re a small business owner or you run a non-profit, I’d be willing to bet that you’ve thought about writing a newsletter. You may have even added it to your “to do someday” list. You know it would help your business, but there are always those urgent projects that keep jumping to the top  … Read more



starting a newsletter

Writing a newsletter for your nonprofit (even if you don’t write like Hemingway)

This is an amazing time for nonprofits. Gone are the days of expensive advertising campaigns. Nonprofits can now reach large audiences through social media: Snapchat, Instagram, Facebook, Twitter (don’t forget the hashtags!), etc. These sites allow organizations to build a following without having to spend much money at all. So you may wonder why I’m  … Read more



DIY persuasive writing

The only formula you’ll ever need for DIY copywriting

When I first started out as a marketing manager at a small business, I did all of my own copywriting. Looking back at the advertisements I wrote, I have to admit they were pretty bad. At times, I wonder how we stayed in business. To be fair though, they don’t teach us how to write  … Read more



person typing a blog post

8 Reasons Why Everyone Should Write a Blog

Have you ever tried writing a blog? If you’re like me, maybe you tried blog writing in the past. What happens frequently is that we quickly become discouraged because we don’t see immediate results. We promptly lose our motivation and stop.   Blog writing is not a sprint; it’s more like a marathon. In a  … Read more



Open notebook - keep your writing real

4 steps to writing copy that your audience craves

I just finished reading the fake news this morning while dipping a piece of bread in fake olive oil (you’ve heard about that right?). What is the world coming to when even the olive oil is fake?   I think we are all reaching ‘fake’ exhaustion.   People are starving for the truth. They’re tired  … Read more



The face people make when you say SEO

Beginner’s guide to SEO for small business and startups

There is a particular facial expression that people make when you mention SEO to them (If you don’t believe me, try it on your friends). It’s the “I’m-not-sure-what-you’re talking-about-and-I’m-not- sure-that-I-want-to-find-out-either-look”.   This post will cover what SEO is and why it’s important for your business to work on it. I’ll go over a few steps  … Read more



Stack of marketing books

Time to upgrade your marketing strategy for 2017

Yesterday, was one of those dark, rainy sorts of days. The type of day where you know you are either going to eat lots of chocolate, binge watch TV or clean. This time, I chose to clean (this was quite shocking to me and I suspect it won’t happen again until 2018!). I took on  … Read more



Strong brands make ice cream shopping easier

How to create a strong brand

Imagine for a moment that your favorite sports team just lost a big game. And if you’re from New York like me, this happens on a fairly regular basis. *sigh*   But you know exactly what would make you feel better! A nice big bowl of decadent ice cream. No, the cheap-o brand will not  … Read more



What Exactly is Copywriting?

Whenever I tell someone that I’m a copywriter, I’m usually met with a puzzled look. No, I have nothing to do with putting those cute little c’s in a circle above people’s work – the copyright symbol. That’s different. Copywriting, is simply writing promotional materials for an organization. So that could include anything from blogs,  … Read more